P1 Media Group | Europa Case Study
Media Research
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Europa-FM

Added 2.12 million listeners


Europa-FM Spain was in a state of disarray and ranked 17th in the national Spanish ratings with fewer than 200,000 daily listeners. The station lacked a clear position in the market and its programming strategy was unfocused and lackluster. Europa-FM’s ultimate goal was to rebuild the brand and attain 1,000,000 daily listeners.

 

P1 Media Group began as Europa-FM’s research and consulting partner in early 2005. They created a strategic plan and through on-going implementation and execution support, drove the station to 3rd in the Spanish market, increasing daily listenership to over 2 million.

 

Steps to success

Ongoing: Regular Strategic Studies, Perceptual Studies, Auditorium Music Testing (AMT) and Callout Research
2006: Hired a new Program Director
2006: Perceptual Study deployed to find the best strategic position in the crowded national market
2007: A provocative late night program was added to generate market talk and buzz
2010: Implemented a Social Media Strategy
2010: Hired a well-known personality Javier Cardenas from the leading all-Spanish station
2011: Brought Black Eyed Peas to Madrid for an exclusive sold-out stadium tour
2012: Europa-FM’s daily audience grows to over 2 million daily listeners
2018: Europa FM continues to consistently deliver 2 million daily listeners while delivering record revenues.

Company
Europa-FM. a division of Onda Cero

Location
Spain

Customer Since
2005

 

 

ABOUT

We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.

 

CONTACT

Ken Benson

p: +1.360.883.0092

ken@p1mediagroup.com

The last 13 years I have shared with Ken Benson and the P1 team have been, without doubt, the most rewarding of my career. P1 Media Group brings art and science in a winning combination that has helped grow our daily reach by over 2,000,000 listeners.
-Patricio Sanchez, Program Director