P1 Media Group | Red FM Case Study
Media Research
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Red FM/Mumbai

Climbs #5 to #1

RED-FM Mumbai was ranked 5th in a market with just 10 private stations. They had an established position as the “Attitude Station” but a lack of music focus and a talented but undisciplined morning show were holding them back.


P1 Media Group began as RED-FM’s partner, conducting regular Music Tests in 2005. P1 Media Group then turned to the promising, but underperforming Morning Show and a full Content Analysis Study was conducted in early 2007 along with a series of coaching sessions. Soon after RED-FM and the Morning Show became the #1 station in Mumbai where P1 continues to conduct 3 yearly DMT’s.


Steps to success

’05-’09: Conducted 3 Digital Music Tests (DMT) per year
2006: Conducted Music Segmentation Study
2007: Conducted Morning Show Content Analysis Study
2007: Conducted 3 Morning Show “Boot Camp” coaching sessions
2007: Station climbs to 1st place in ratings
2014: DMT’s continue 3x per year
2016: Red Brand extended to “REDTRO”, 90’s based retro station
2016-Today:  Conduct ongoing talent & programming training for entire

Red-FM Team

93.5 Red FM

Mumbai, India

Customer From




We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.



Ken Benson

p: +


In my long history in radio, P1 are simply the best researchers and advisors I have worked with. It's rare to meet consultants who guide you towards the right action point and not just tell you what you want to hear. We genuinely trust P1.
-Priya Mohan, National Music Director RED-FM