RED-FM Mumbai was ranked 5th in a market with just 10 private stations. They had an established position as the “Attitude Station” but a lack of music focus and a talented but undisciplined morning show were holding them back.
P1 Media Group began as RED-FM’s partner, conducting regular Music Tests in 2005. P1 Media Group then turned to the promising, but underperforming Morning Show and a full Content Analysis Study was conducted in early 2007 along with a series of coaching sessions. Soon after RED-FM and the Morning Show became the #1 station in Mumbai where P1 continues to conduct 3 yearly DMT’s.
Steps to success
|’05-’09:||Conducted 3 Digital Music Tests (DMT) per year|
|2006:||Conducted Music Segmentation Study|
|2007:||Conducted Morning Show Content Analysis Study|
|2007:||Conducted 3 Morning Show “Boot Camp” coaching sessions|
|2007:||Station climbs to 1st place in ratings|
|2014:||DMT’s continue 3x per year|
|2016:||Red Brand extended to “REDTRO”, 90’s based retro station|
93.5 Red FM
We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.
In my long history in radio, P1 are simply the best researchers and advisors I have worked with. It's rare to meet consultants who guide you towards the right action point and not just tell you what you want to hear. We genuinely trust P1.
-Priya Mohan, National Music Director RED-FM