Ken, Max and Dan from P1 Research make a significant contribution to the overall sound and direction of Virgin Radio Dubai. They provide excellent online music testing that delivers consistent results, to ensure our music is always hitting the mark for our target audience. We enjoy when the team visits as they offer valuable insights into our station’s performance and that of our competitors. Virgin Radio is the UAE’s market leader and the strategic thinking from P1 research has and continues to play a major part in our success!
Alex Agishev, Content Director, Virgin Radio/Dubai