Music Research

As former programmers, we bring a fresh approach to music research. We can help interpret large data sets by zeroing in on the important insights, and frame the nuances into actionable strategies. We employ many types of library testing including online, in-person, and crowd-sourcing. We test for things like familiarity, likability and fatigue, just to name a few. We also perform online callout testing for new music, helping stations identify the hits