RIX FM Sweden
Climbs 2nd to 1st station in Sweden
RIX FM was the 2nd ranked Station in Sweden. The station was struggling with its positioning between a CHR and AC station. Music scheduling was inconsistent. The Morning Show had poor chemistry and lacked discipline. The whole Station and the Morning Show needed a Strategic Plan and superior execution.
P1 Media Group began as RIX FM’s partner in 2015 conducting Strategic Studies, Focus Groups, Library Music Tests, New Music Testing and “ACE” Audience Content Evaluation to optimize Morning and Afternoon Show Content. P1’s innovative Crowd Source Music Test® and weekly Online Callout were regularly conducted followed by monitors to ensure implementation. RIX FM steadily improved its position from 2nd-1st with adults in Sweden and surpassed its goal of 1,300,000 daily listeners.
Steps to success
| Process: | Regular Strategic Studies, Perceptual Studies, Focus Groups, Crowd Source Music Tests® and Callout Research |
| 2015: | Perceptual Study deployed to find the best strategic position. |
| 2015: | Focus Groups were conducted to gather intel on core and cume listeners |
| 2015: | New positioning was created and deployed |
| 2016: | Morning Show coaching began |
| 2016: | Focus Groups conducted to gauge how the changes were being received |
| 2016: | Station voice updated in conjunction with continued music evolution |
| 2017: | Marketing Boot-Camp for entire NENT Cluster |
| 2018: | Revamped Morning Show |
| 2019: | RIX FM becomes the #1 station in Sweden delivering more than 1,300,000 daily listeners |
Company
RIX FM – A NENT Station
Location
Sweden
Customer Since
2015
ABOUT
We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.
CONTACT
Max Dugan
p: +1.202.290.7960
Ken Benson
p: +1.360.883.0092
We were looking for a new partner, a partner who thinks differently. We wanted new ideas, new ways to research our market. We wanted a company that has the desire to put down the work needed to reach the number one position in the market. We found the right partner in P1 Media Group with Ken, Max and Dan.
Stefan Halvardsson, Program Coordinator NENT Radio Sweden
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