P1 Media Group | RIX Case Study
Media Research
research,music,p1,media,p1mediagroup,crowd source music test,CSMT,DMT
16694
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RIX FM Sweden

Climbs 2nd to 1st station in Sweden


RIX FM was the 2nd ranked Station in Sweden. The station was struggling with its positioning between a CHR and AC station. Music scheduling was inconsistent. The Morning Show had poor chemistry and lacked discipline. The whole Station and the Morning Show needed a Strategic Plan and superior execution.

 

P1 Media Group began as RIX FM’s partner in 2015 conducting Strategic Studies, Focus Groups, Library Music Tests, New Music Testing and “ACE” Audience Content Evaluation to optimize Morning and Afternoon Show Content. P1’s innovative Crowd Source Music Test® and weekly Online Callout were regularly conducted followed by monitors to ensure implementation. RIX FM steadily improved its position from 2nd-1st with adults in Sweden and surpassed its goal of 1,300,000 daily listeners.

 

Steps to success

Process: Regular Strategic Studies, Perceptual Studies, Focus Groups, Crowd Source Music Tests® and Callout Research
2015: Perceptual Study deployed to find the best strategic position.
2015: Focus Groups were conducted to gather intel on core and cume listeners
2015: New positioning was created and deployed
2016: Morning Show coaching began
2016: Focus Groups conducted to gauge how the changes were being received
2016: Station voice updated in conjunction with continued music evolution
2017: Marketing Boot-Camp for entire NENT Cluster
2018: Revamped Morning Show
2019: RIX FM becomes the #1 station in Sweden delivering more than 1,300,000 daily listeners

Company
RIX FM – A NENT Station

Location
Sweden

Customer Since
2015

 

ABOUT

We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.

 

CONTACT

Max Dugan

p: +1.202.290.7960

max@p1mediagroup.com

 

Ken Benson

p: +1.360.883.0092

ken@p1mediagroup.com

We were looking for a new partner, a partner who thinks differently. We wanted new ideas, new ways to research our market. We wanted a company that has the desire to put down the work needed to reach the number one position in the market. We found the right partner in P1 Media Group with Ken, Max and Dan.
Stefan Halvardsson, Program Coordinator NENT Radio Sweden
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