Ken Kessler from the Sounds of Christmas talks to Ken Benson from P1 Media Group about how and why Christmas songs get tested, and how your local radio station may be using some of that data. They also talk about some of the songs on the list that were surprises, and some surprised about artists and songs that weren’t on the latest list!
Ken Benson is a multi-award-winning contemporary radio and music television programmer. Today, Ken is a co-founder and partner of P1 Media Group, providing insights and strategies to leading media companies around the world. He can be reached at ken@p1mediagroup.com