MEET THE CROWD SOURCE MUSIC TEST®
P1 Media Group has developed a proven music research methodology that lowers your costs while delivering results that will bring you and your listeners closer together. The CSMT® leverages online and social technology to deliver accurate data from a larger audience than traditional music testing, more quickly, and for a fraction of the cost.
On average, CSMT® delivers samples five to 10 times larger than traditional music testing for around half the cost.
Programmers from Los Angeles to London and Stockholm to Singapore love the results.
BEST OF ALL IT’S GUARANTEED
Programmers need to know they’re getting the most for their research dollar, and we are confident they’ll love the results they’ll get from the Crowd Source Music Test®. That’s why we’re offering full refunds to any client who is dissatisfied with the test results.
P1 Media Group guarantees that you will be completely satisfied with the results of the Crowd Source Music Test®. If you’re not 100 percent satisfied within the first 30 days of getting the results, we’ll refund the entire price of the CSMT®.
Evolution of Music Research | P1 takes the next step
Radio programmers know how important it is to understand the wants and needs of their target audience as they go about building a station. If they play the right songs, listener satisfaction grows, listening occasions go up and the station becomes more successful.
But how to find out what listeners want? One of the early techniques, developed more than 40 years ago, was the “auditorium music test,” in which subjects are recruited to come to a location…Continue Reading
LEARN IF THE CSMT® IS RIGHT FOR YOU
Corus Radio / Calgary
“The best things about using the CSMT® is you get solid results quickly from a sample large enough you can trust. The Crowd Source Music Test® is the best research tool out there.”
Phil Kallsen | Program Director, Country 105/Q107
MTG Radio / Sweden
“Since switching to the CSMT® three years ago, the bigger samples have delivered more stable results for our 5 brands.”
Robert Sehlberg | Group Music Director, MTG Sweden
JACK FM NETWORK
“P1’s CSMT® generates the best listener music data I have ever worked with. Great data, insightful analysis, timely turnaround and Results!”
Garry Wall | President, SparkNet,
Griffin Communications / Tulsa
“From the initial conversation to the presentation of CSMT®, I was very impressed. P1’s insight, experience and passion for radio is second to none.”
Steve Hunter | Operations Manager
Global Radio / UK
The past 4 years we’ve used P1’s CSMT® for all our brands, including the market leaders Heart and Capital FM. The methodology delivers a quality, robust sample that allows us to analyse a far larger cross section of listeners, delivering true insight – really helping with programming decisions.”
Mark Crawford | Head of Audience & Brand Insight, London
KSHE / ST. LOUIS
“There is no decision to make when looking for a company to trust in conducting music research, it’s P1 Media and their innovative Crowd Source Music Test. Period.”
Rick Balis | Former VP/Director of Programming, Emmis Communications,
“I love music so was no problem for me to do the survey”
Sharon | Cork, Ireland
“I love music, all kinds, and being able to listen to the different song samples of some of the greatest artists and rate them to my tastes was really fun.”
Stephanie | Los Angeles
“I found the survey to be an enjoyable experience because I was able to listen to a wide variety of music genres, as well as state my preference. To add to that, I'm so glad that I had the opportunity to take part in this survey and I look forward to doing more in the future.”
Kathrina | London, England
“It's a brilliant way to gauge peoples feedback on the what we, as listeners, want to hear.”
Patrick | Midlands, UK
“I really enjoyed participating in the Music Survey. Rating the music clips was very easy. It was also great knowing that my opinion could potentially impact what was heard on the radio. Overall a great experience!”
Shaun | Jacksonville
"I thought the survey was fun to do. I am a classic rock fan and I was surprised how many songs I knew.
Probably because I am so old and have heard it all!"
Liz, San Antonio
"The UK Music survey was fun to do as I got to hear songs I hadn't heard in a long time, It was easy to complete and interesting too. To be picked as the winner of the Grand Prize was amazing, I have never won such a big prize before it certainly makes me want to do more surveys."
Patricia, UK
"My experience doing the survey was great. I took the survey honestly because there is one band played by my local station that I dislike and was hoping my ratings would influence them to play them a little less. Being chosen as the winner made it an even better experience."
Shawn, St. Louis
How does a station qualify for the guarantee?
P1 Media Group will discuss with you your objectives, goals, target and available assets (database, social, external panel, cluster) to determine if the CSMT® is right for you.
How do you determine if I’m satisfied or not?
During our initial discussion, we’ll agree on target number of “Votes Per Song” (VPS) which are the equivalent to your target sample. If we don’t meet that criteria, we won’t charge you. Also, if for some other reason, assuming you’ve met your responsibilities, you are not satisfied, we simply won’t charge you.
What are the station’s test execution responsibilities?
In addition to the recruitment P1 Media Group will provide, a successful CSMT® requires the station to complete a 5-step process.
How long will the test run on my station?
Times vary from 1 week to 6 weeks. We’ll agree to a time-frame guideline when discussing your objectives and goals.
