Climbs 9th to 1st
Climbs 9th to 1st
In 2013, CFOX Vancouver was ranked 9th adults 25-54. The station had ping-ponged between several iterations of “Rock” including Active Rock and Modern Rock. The station was playing a lot of currents most of which were exclusive to the station. The station was very “hard” sounding and too unfamiliar.
P1 Media Group began as CFOX’s partner in 2013 conducting Strategic Studies, Music Tests & Focus Groups. P1’s innovative Crowd Source Music Test® and weekly Online Callout are regularly conducted followed by ongoing implementation monitors to ensure optimal execution. A new Format was created for CFOX to capitalize on its long history of multi-genres of Rock called “Rock Variety”. CFOX steadily improved its position from 9th to 1st with adults 25-54. CFOX remains #1 today.
Steps to success
|Process:||Regular Perceptual Studies, Focus Groups, Crowd Source Music Tests® and Callout Research|
|2013:||Perceptual Study deployed to find the best strategic position.|
|2014:||A new Rock Variety Format was created and deployed|
|2014:||Logo and website update|
|2014:||Position updated to “The World Famous CFOX”|
|2015:||Focus Groups conducted to gauge how the new Format was being received|
|2015:||Station voice updated in conjunction with continued music evolution|
|2016:||CFOX hits #3 A25-54 and #1 M25-54 hitting record revenue figures|
|2018:||Focus Groups conducted to evaluate ongoing music mix|
|2019:||CFOX hits #1 A25-54 hitting record revenue|
|2021:||CFOX remains #1 hitting a record 13.9 share A25-54|
CFOX – A Corus Entertainment Radio Station
We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.
Max & Ken bring so much to the table: Research smarts, great programming instincts and extensive experience. We are so much stronger with P1 on our team.
-Ronnie Stanton, National Program Director Corus Radio