Europa-FM
Added 2.12 million listeners
In 2005 Europa-FM Spain was in a state of disarray and ranked 17th in the national Spanish ratings with fewer than 200,000 daily listeners. The station lacked a clear position in the market and its programming strategy was unfocused and lackluster. Europa-FM’s ultimate goal was to rebuild the brand and attain 1,000,000 daily listeners.
P1 Media Group began as Europa-FM’s research and consulting partner in early 2005. P1 Media Group created a strategic plan and through on-going implementation and execution support, drove the station to 3rd in the Spanish market, increasing daily listenership to over 2 million.
Steps to success
| Process: | Regular Strategic Studies, Perceptual Studies, Auditorium Music Testing (AMT) and Callout Research |
| 2006: | Hired a new Program Director |
| 2006: | Perceptual Study deployed to find the best strategic position in the crowded national market |
| 2007: | A provocative late night program was added to generate market talk and buzz |
| 2010: | Implemented a Social Media Strategy |
| 2010: | Hired a well-known personality Javier Cardenas from the leading all-Spanish station |
| 2011: | Brought Black Eyed Peas to Madrid for an exclusive sold-out stadium tour |
| 2012: | Europa-FM’s daily audience grows to over 2 million daily listeners |
| 2019: | P1 continues to partner with Europa-FM while they deliver record revenues |
Company
Europa-FM. a division of Onda Cero
Location
Spain
Customer Since
2005
ABOUT
We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.
CONTACT
Max Dugan
p: 1.202.290.7960
Ken Benson
p: +1.360.883.0092
The last 14 years I have shared with Ken Benson and the P1 team have been, without doubt, the most rewarding of my career. P1 Media Group brings art and science in a winning combination that has helped grow our daily reach by over 2,000,000 listeners.
-Patricio Sanchez, Program Director
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