Added 2.12 million listeners

In 2005 Europa-FM Spain was in a state of disarray and ranked 17th in the national Spanish ratings with fewer than 200,000 daily listeners. The station lacked a clear position in the market and its programming strategy was unfocused and lackluster. Europa-FM’s ultimate goal was to rebuild the brand and attain 1,000,000 daily listeners.


P1 Media Group began as Europa-FM’s research and consulting partner in early 2005. P1 Media Group created a strategic plan and through on-going implementation and execution support, drove the station to 3rd in the Spanish market, increasing daily listenership to over 2 million.


Steps to success

Process: Regular Strategic Studies, Perceptual Studies, Auditorium Music Testing (AMT) and Callout Research
2006: Hired a new Program Director
2006: Perceptual Study deployed to find the best strategic position in the crowded national market
2007: A provocative late night program was added to generate market talk and buzz
2010: Implemented a Social Media Strategy
2010: Hired a well-known personality Javier Cardenas from the leading all-Spanish station
2011: Brought Black Eyed Peas to Madrid for an exclusive sold-out stadium tour
2012: Europa-FM’s daily audience grows to over 2 million daily listeners
2019: P1 continues to partner with Europa-FM while they deliver record revenues

Europa-FM. a division of Onda Cero


Customer Since




We are experienced and passionate former radio DJs and programmers who are out to shape the future of radio, one client, one station at a time – – simply because we love what we do and we love what you do.



Max Dugan



Ken Benson

p: +1.360.883.0092

The last 14 years I have shared with Ken Benson and the P1 team have been, without doubt, the most rewarding of my career. P1 Media Group brings art and science in a winning combination that has helped grow our daily reach by over 2,000,000 listeners.
-Patricio Sanchez, Program Director
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