
“Working with P1, and especially Ken, has been a long-lasting, highly rewarding partnership for many years. The expertise, strategic clarity, and genuinely collaborative style make every project effective, positive, and perfectly aligned with our goals. Their research has directly contributed to a tripling of our audience and put us in a tight race for the number-one spot among commercial stations nationwide. I can recommend P1 without hesitation to anyone seeking research that truly drives results”
Thomas Korponay-Pfeifer – Program Director