We offer a robust Strategy and Planning process that results in a strategic action plan for each individual partner. We look at areas to improve by making recommendations on a station’s objectives, target audience, brand essence, talent, music recipe, positioning, marketing, and promotions.
We bring a fresh approach to music research. We can help interpret large data sets by zeroing in on the important insights and frame the nuances into actionable strategies. We employ many types of library testing including online, in-person, and crowd-sourcing. We test for things like familiarity, likability and fatigue, just to name a few. We also perform online callout testing for new music, helping stations identify the hits.
Our proprietary Crowd-Source Music Testing, or CSMT®, helps us efficiently gather insights about your station’s music choices. CSMT leverages online and social technology to deliver accurate data from a larger audience than traditional music testing, more quickly, and for a fraction of the cost. With our CSMT, you can get up to 10 times the sample audience at 50% of the cost of traditional AMT music testing!
As previous program directors, we have vast experience developing talent. We know that coaching, teaching, and mentoring take a certain finesse. We offer on-air talent the empathy they crave, and help them enhance their natural, unique personalities to become the best entertainers they can be.
These days, a social media presence is a necessity for radio stations. But very few stations are utilizing Facebook, Twitter, and Instagram the way we do. For us, digital and social channels are always top of mind. Rather than broadcasting to a social audience, we see social as an opportunity for stations to engage and interact with audiences in a more meaningful way.
P1's Audience Content Evaluator is a breakthrough in online audience content testing. ACE reveals the emotional appeal of your content and illustrates, second by second, the impact and value to your audience. ACE delivers the objective feedback you need to effectively coach your talent and fine-tune your content for maximum engagement.
"I’ve worked with P1 for over 10 years and I can't rate them highly enough. They have hands on programming experience mixed with a rich research background so they can offer a holistic approach to whatever your programming needs dictate. Simply speaking - They Are The Best!"
“We have worked with the guys behind P1 for many, many years. In addition to cutting edge research tools, their programming background and knowledge of what makes great radio has been very valuable for us in positioning our stations as # 1 in Norway”
"I’ve worked with Ken, Max and Dan across the Global Radio portfolio. They are extremely professional, reliable and able to turn things around very quickly. They are great to work with and the insight that they have given us has been invaluable to our stations."
"Max and Ken bring so much to the table. Research smarts, great programming instincts, open conversation, and extensive experience. We are so much stronger with P1 on our team."
“In my mind, there is no decision to make when looking for a company to trust in conducting music research,
it’s P1 Media Group. Period."
“These guys are key in helping us create winning radio. Plain and simple.“
"We have worked with P1 Research for many years, and with much success - #1 and #2 Adults 25-54. From survey design, data collection and analysis, all the way through to real world implementation, we have come to trust P1 to help navigate our relationship with our audience."
“Working with P1 at Europa FM has made my job the most rewarding in my career. P1 brings a winning combination of Art and Science that‘s helped grow our daily reach by 2,000,000 listeners!!”
"In my long history in radio, P1 are simply the best researchers and advisors I have worked with. It's rare to meet consultants who guide you towards the right action point and not just tell you what you want to hear. We genuinely trust P1."
"We were looking for a new partner who thinks differently with new ways to research our market, new ideas for developing our stations and help coach our morning shows to be the best in the market. We found the right partner in P1 Media Group."
"P1 walked us through the whole strategic process from preparation through implementation – a very clear guide leading to significant improvements for all 4 of our stations."