Lesson 4: Stop Chasing Tune-Out. Create Tune-In.

For decades, radio has been obsessed with avoiding tune-out –

The wrong song.
The annoying ad.
The DJ who talks too long.

So we trimmed.
We tightened.
We cut back.

Less talk.
Safer music.

All in the name of more time spent listening.

And yet—PPM keeps telling us the truth.

The average listening occasion is under 10 minutes.

Which means this:

You don’t grow share by eliminating tune-out.
You grow share by creating reasons to come back.

Tune-in isn’t accidental.
It’s engineered.

Create moments worth missing—
and you create FOMO.

That’s how listening grows.
That’s how share grows.

Takeaway

Flawless execution doesn’t win.
Unmissable does.

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Good to Great is shared each week by RedTech.pro, a leading international platform covering radio and audio innovation.