AMERICA’S TOP TESTING CHRISTMAS SONGS OF 2024
“Jingle Bell Rock” by Bobby Helms remains America’s #1 best-testing Christmas song for seven of the past eight years. “Christmas music’s appeal remains as strong as ever amongst American radio listeners who listen to All Christmas stations ‘frequently’ or ‘sometimes’ and personally enjoy Christmas music on a local radio station during the holiday season,” says Ken Benson, Partner, and co-founder, of P1 Media Group
Key findings:
“Jingle Bell Rock” by Bobby Helms is America’s #1 research Christmas song, reclaiming the #1 position it has held for six of the last seven years. “Christmas music’s appeal remains as strong as ever amongst American radio listeners who listen to All Christmas stations ‘frequently’ or ‘sometimes’ and personally enjoy Christmas music on a local radio station during the holiday season,” says Ken Benson, Partner, and co-founder, of P1 Media Group. “As we often see, there is much to learn when we compare radio airplay to on-demand streaming data, even with holiday music. Understanding streaming data can help broaden the appeal of your station.”
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- The Holiday standards dominate the Top 100 with five versions of “Santa Claus is Coming to Town, “Sleigh Ride,” and “Winter Wonderland” making the list.
- Three Artists, Amy Grant, Frank Sinatra, and Andy Williams, have four songs in the Top 100.
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