P1 Media Group | MEET THE CROWD SOURCE MUSIC TEST®
Media Research
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MEET THE CROWD SOURCE MUSIC TEST®

P1 Media Group has developed a proven music research methodology that lowers your costs while delivering results that will bring you and your listeners closer together. The CSMT® leverages online and social technology to deliver accurate data from a larger audience than traditional music testing, more quickly, and for a fraction of the cost.

 

On average, CSMT® delivers samples five to 10 times larger than traditional music testing for around half the cost.

Programmers from Los Angeles to London and Stockholm to Singapore love the results.

BEST OF ALL IT’S GUARANTEED

Programmers need to know they’re getting the most for their research dollar, and we are confident they’ll love the results they’ll get from the Crowd Source Music Test®. That’s why we’re offering full refunds to any client who is dissatisfied with the test results.

 

P1 Media Group guarantees that you will be completely satisfied with the results of the Crowd Source Music Test®. If you’re not 100 percent satisfied within the first 30 days of getting the results, we’ll refund the entire price of the CSMT®.

Evolution of Music Research | P1 takes the next step

Radio programmers know how important it is to understand the wants and needs of their target audience as they go about building a station. If they play the right songs, listener satisfaction grows, listening occasions go up and the station becomes more successful.

 

But how to find out what listeners want? One of the early techniques, developed more than 40 years ago, was the “auditorium music test,” in which subjects are recruited to come to a location…Continue Reading

LEARN IF THE CSMT® IS RIGHT FOR YOU

WHAT OUR CLIENTS SAY

Corus Radio / Calgary

“The best things about using the CSMT® is you get solid results quickly from a sample large enough you can trust.  The Crowd Source Music Test® is the best research tool out there.”

Phil Kallsen | Program Director, Country 105/Q107

MTG Radio / Sweden

“Since switching to the CSMT® three years ago, the bigger samples have delivered more stable results for our 5 brands.”

Robert Sehlberg | Group Music Director, MTG Sweden

JACK FM NETWORK

“P1’s CSMT® generates the best listener music data I have ever worked with. Great data, insightful analysis, timely turnaround and Results!”

Garry Wall | President, SparkNet,

Scripps Radio / Tulsa

“From the initial conversation to the presentation of CSMT®, I was very impressed.  P1’s insight, experience and passion for radio is second to none.”

Steve Hunter | Operations Manager

Alpha Media / San Jose

“We have conducted CSMT® in multiple markets and seen improved ratings every time. It’s simple to implement and cost effective.”

Ronnie Stanton | VP Content – Alpha Media

KSHE / ST. LOUIS

“There is no decision to make when looking for a company to trust in conducting music research, it’s P1 Media and their innovative Crowd Source Music Test. Period.”

Rick Balis | VP/Director of Programming, Emmis Communications,

Global Radio / UK

The past 4 years we’ve used P1’s CSMT® for all our brands, including the market leaders Heart and Capital FM. The methodology delivers a quality, robust sample that allows us to analyse a far larger cross section of listeners, delivering true insight – really helping with programming decisions.”

Mark Crawford | Head of Audience & Brand Insight, London

CSMT® USER TESTIMONIALS

CSMT® GUARANTEE FAQ

How does a station qualify for the guarantee?

P1 Media Group will discuss with you your objectives, goals, target and available assets (database, social, external panel, cluster) to determine if the CSMT® is right for you.


How do you determine if I’m satisfied or not?

During our initial discussion, we’ll agree on target number of “Votes Per Song” (VPS) which are the equivalent to your target sample. If we don’t meet that criteria, we won’t charge you. Also, if for some other reason, assuming you’ve met your responsibilities, you are not satisfied, we simply won’t charge you.


What are the station’s test execution responsibilities?

In addition to the recruitment P1 Media Group will provide, a successful CSMT® requires the station to complete a 5-step process.


How long will the test run on my station?

Times vary from 1 week to 6 weeks. We’ll agree to a time-frame guideline when discussing your objectives and goals.